TRADE SHOW TIPS II: Trade Show Graphics

In the first part of this series of tips for trade shows I emphasized on the need of trade shows and the importance of choosing the right display for presenting your business to your customers.

Now you are ready to venture out and exhibit your business at the next expo. The next step in the process is the graphics that go on these displays.

Designing great graphics for your booth is critical to setting yourselves apart from the competition. Some important tips to keep in mind are as follows:

• The 15 foot rule. Make sure all logos and text can be clearly read from a distance of 15 feet (i.e. no squinting required even for us 40 and 50 year olds: )

• Limit bullet points to 10 words or less

• Limit text oriented charts to a headline and 4 bullet points

• Include plenty of visual images to extract emotion and make your exhibit memorable

• Don't scrimp on your company logo. Make sure it’s very very easy to spot even from a long distance away. You want to make sure that your target audience can find you in a glance. Hanging displays are key to improving your visibility.

• Look at using mural graphic panels and fabric backwalls to greatly increase the perceived value and emotional impact of your display.

These trade show graphics tips will surely help you stand out in the crowd and create a brand new presence for you in the minds of your customers.

Do let me know how this trade show went for you

Source: http://www.impact-displays.com/resources/tradeshow_tips.php